13. What is the Role of Advocacy, Communication and Social mobilisation (ACSM)?

ACSM is an integral part of infection control activities. The ACSM activities should focus on the following:

• Imparting knowledge about the benefits as well as consequences of not implementing TB IPC measures in a given setting
• Mobilizing communities to demand infection control measures for prevention of the spread of TB infection.
• Mobilisation of resources to fund infection control activities.
• IEC material: Develop TB IPC posters and pamphlets with clear and consistent messages.
• Awareness and education campaigns: Identify key populations to target for TB awareness and infection prevention campaigns. These include schools, correctional services, mines and informal settlements and key populations to conduct
• Media coverage
  • Make use of TV slots, radio and newspapers to communicate concise and consistent messages on TB infection prevention and control.
  • Engagement of all relevant stakeholders (e.g. Metrorail, Busses, taxis) to advocate Infection Prevention and Control
  • Branding of taxis on infection prevention messages
  • Bill boards in strategic points on Infection Prevention messages - short, consistent messages.